CHELLE

Confidence clothing for main characters.

Crafted for those who command attention — with elegance, edge, and emotion.
A second skin for those who live boldly, dream freely, and move with intention.


Bold silhouettes. Emotional tailoring.
A second skin for those who lead the room without asking.

CHELLE — celebrates power that lives in the body and in the craft.
A quiet tension of sensitivity, elegance, and provocation.

THE BRAND

Chelle was founded by Michelle Keller in 2022 in Basel, Switzerland.
With a background in classical tailoring and studies in textile design, her work is deeply influenced by the emotional impact of form and fabric.

Years of experience in retail — observing, dressing, understanding people — shaped her intuitive approach to clothing: as a language, as a tool, as quiet power.

Chelle embodies this understanding.
Precision meets provocation. Intimacy meets edge.